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Case study
Ansae Limited
As an innovative, talented
and technically advanced company Ansae wanted to communicate
with its customers using non-technical language and
in a way
that would be motivating to them.
Marketing Edge was
appointed to develop a focused marketing strategy.
The Challenge: develop
a marketing strategy targeted at the most valuable customer
base.
The Result: creation
of a direct mail package which offered the key product
benefits in an innovative jargon-free way
highlighting the brand name iPuppeteer.
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