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Case study
Kitchen
Garden Foods Ltd.
Kitchen Garden Foods Ltd.
success is a direct result of the quality of the ingredients
used in their jams, chutneys and marmalades. The company
had reached the stage where it could clearly see the considerable
market potential for its products and it needed a plan
to expand.
Marketing Edge was
appointed to look at the entire marketing mix, pricing,
product, promotion, distribution and media coverage.
The Challenge:
grow the turnover whilst retaining the inherent values
and character of the brand.
The Result: a
practical plan to be implemented over the following 12
months.
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