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Case study
Sigma Systems
As manufacturers and
suppliers of specialist communication equipment Sigma was
concerned that as a result of its large customer base its
efforts were spread too thinly.
Marketing Edge was
appointed to provide a marketing plan. The plan highlighted
the key markets for growth and identified which products
should receive the greatest support.
The Challenge: identify
key markets of opportunity.
The Result: improved
branding and a focus on a handful of critical business
areas.
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