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Case study
Singleton's Dairy
Ltd
Singleton’s Dairy
has been manufacturing award-winning cheeses from its Lancashire
base since the 1930’s. The quality of the cheeses
has always been exceptional and their reputation regionally
strong.
Marketing Edge was
appointed to assist Singleton’s in expanding its reputation
for good quality traditional cheeses outside its traditional
heartland. This involved thorough market analysis and identifying
a number
of key
opportunity
areas.
The Challenge: maximise
business opportunities within the core business area of
cheese.
The Result: a
fresh brand and the launch of a new English cheese.
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