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The Marketing Edge
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Our packaging needs
updating
A comment made in many
a board room, sales office and warehouse each day of the
week, but how far should a company go in updating its packaging?
Where are we now?
- doing nicely thank
you!
- growing sales
- increasing distribution at a level we can manage
- owners of a tried and tested pack design
- fond, sentimental and caring of a product that has made
us successful.
Where should we go?
- will our customers
like the new design?
- is it actually going to make a positive difference to sales
and distribution?
- what does ‘updating’ mean?
- how much will it cost?
- should we change a winning formula?
- but hey. “Our packaging needs updating”!
.../contd.
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