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Questions
How much will marketing
cost?
Marketing Edge charges
a daily rate and the number of days is argeed with you
at the beginning of the project. We are able to obtain
quotations and provide estimate for the costs of literarture,
web design, advertising, etc. and pull together
a budgeted plan for you.
How can a marketing
expert know MY industry as well as I do?
We cannot. What Marketing
Edge does is ask the appropriate questions the answers
to which enable you to market your company more effectively.
Marketing is a process which can be applied to all businesses
and all industries.
How will I know if
the marketing has worked?
We will agree measurable
objectives against which the marketing activities can be
evaluated.
Will I be able to understand the marketing
jargon?
Marketing Edge does not use jargon! There is no need to.
All the words used by the marketing profession have an
easily understood alternative explanation.
Marketing is really
advertising – right?
Wrong. Advertising
forms part of the marketing mix, it needs to be considered
but it is not always the right
thing to
do to meet the company’s objectives.
What about confidentiality?
Marketing Edge operates in strictest confidence at
all times.
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