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Research
"Where are we
now"?
“Where shall
we go”?
Questions that market
research can answer through a combination of consumer/customer
research and desk research. The first question helps identify
your company’s strengths and weaknesses and the second
looks at market trends to identify possible opportunities.
Marketing Edge can
arrange, manage and carry out both telephone research and
indepth discussions with consumers.
As a member of the
Chartered Institute of Marketing, Pauline Edgington has
access to its library and the vast amount of market data
contained within it.
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