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Strategic Planning
Businesses are bombarded
daily with ‘marketing opportunities’;
the chance to provide sponsorship, the prospect of placing
a bargain priced advertisement or the magical key to moving
easily into the world of export. Companies can decide whether
such opportunities are of value by developing an annual
marketing plan.
Marketing Edge can
help you develop a strategic marketing plan by managing
the planning process. We ask the questions
which help you to identify and decide what is right for
you and your company. During the planning process marketing
priorities,
objectives and appropriate budgets will be defined.
The plan takes
into account:
- the product:
- pricing:
- distribution:
- packaging:
- promotion:
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